Visibility In The Market Leads To Opportunities Of A Lifetime

Barry Friedman talks with Tom Crowl about how a television appearance created an opportunity for the Raspyni Brothers to become the opening act of choice for major stars.

You don’t need to focus on getting a television appearance to boost your career. Opportunities surround us every day. The problem is, most people are too focused on what they are doing to see them. A good book that helps you tune in – is actually called: Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs.

Today, Youtube is also a major media outlet that helps the regular person bypass the media moguls. Even if you don’t like him, Justin Bieber became a huge star thanks to the power of Youtube. And the best thing is, anyone can post a video. The chances of going viral aren’t great – but you can increase your odds by reading: The Viral Video Manifesto, Beyond Viral and
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.

Once you have your video on Youtube, it helps to use the best video SEO possible. I learned a lot from this book: YouTube Strategies: Making And Marketing Online Video.

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