One Size Fits All?


One size does not fit all.  You want your marketing to reach a client where they are.  If they are thinking about a corporate event, you don’t want them thinking – he does Birthday Parties too?  Today, Jason Alan discusses segmenting your marketing to better serve clients.

Presenting a consistent image is extremely important for any business. Three books I enjoy that talk specifically about creating a marketing niche are:

Defining a niche can be scary, but people who are all things to all people never rise to the top. When you are the guy to go to in a certain field, your value and fees will skyrocket.

To find out more about Jason, you can visit his main web site

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