Marketing To Your Client

Greg Frisbee shares the thought process of some clients. They aren’t familiar with the world of entertainment, so you have to show them you are the entertainment they need.

In earlier posts with agent Terry Gehman, we discussed the quality of marketing and promotional materials, and mentioned 99 designs. Today I’d like to recommend you think about how you relate to prospects. Read your web site and promotional materials. Do they start where the prospect is? Or do they simply talk about your show? I highly recommend you check out: Customer Centered Selling.

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