Dress For Success

Anders talks about how to dress for success in the trade show market.

If you are interested in working trade shows, it is important to get a finger on the pulse of the market. Know what businesses struggle with when they go to a trade show. Study the needs and issues so you can solve their problems. Recommended reading is below for anyone that wants to learn more:

Powerful Exhibit Marketing
Trade Shows: The Dynamic Manager’s Handbook
How to Get the Most Out of Trade ShowsThe Ultimate Guide To Successful Trade Show MarketingGuerrilla Trade Show Selling

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