Be Proactive

David Farr discusses how you must be proactive in your marketing efforts. Making it easy for your clients to interact with your web site by opting in allows you to benefit from their impulse shopping desires.

Go over your marketing from the standpoint of a potential client. Do your materials compare or outshine the competition? Do they speak to the prospect’s needs and concerns? Can they get the information easily with a simple opt-in? Are your responses fast and personalized to their situation? Asking yourself these questions can take you a long way toward improving your marketing efforts.

I highly recommend you consider adding an autoresponder to your web site to help capture the names of prospects and allow you to automate to create fast response times.  David’s Amazing System is a fully integrated process that allows you to funnel the prospect through several types of automated responses.  A system like Aweber can allow you to create multiple follow ups as well, and has fully integrated templates that allow you to create professional looking emails easily.  

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