Automating Your Business

David Farr has discovered something that eludes many performers – each new booking doesn’t mean re-inventing the wheel. He’s taken the steps of a target market, automated them to capture the lead’s information and walks them through the booking process. Most of the time, he doesn’t even get involved until it is time to finalize the booking. Imagine if you had a series of processes in place that brought bookings into your business. That is a total game changer!

Some great books on creating sales funnels are The Six Figure Sales Funnel by Tanner Larsson and The Funnel Principle by Mark Sellers. They help you create a process to turn prospects into clients.

Of course, automating these systems and sales materials can be much easier with an autoresponder such as David’s Amazing System or Aweber.

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