An Agent’s View On Guiding Clients

After Terry Gehman’s last clip, I received a number of emails telling me how valuable his insights were.

For many acts, agents seem to be this mystical creature who can supply them with tons of work if they want.  Some look at agents as crooks or thieves and don’t understand why they should get a commission when the act is doing most of the work. Really? If getting shows was no work, why aren’t acts turning gigs away?

An agent works hard to build a relationship, nurture it and help the client fill their needs. You won’t always be right for the client.

In today’s clip, Terry explains how he helps guide a committee by making suggestions that will work for their specific audience and requirements. (It will be continued soon – this is a major piece of the puzzle.)

While Terry’s main focus are fairs and festivals, don’t allow his use of example to make you think these rules don’t apply to different markets.

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